Tech partner for live B2B sites. We take over the website your leads already run through, fix it and keep it running: WordPress, UX, automation and fractional CTO work.
I build websites for humans.
UX consultant & Fractional CTO. Every tech decision starts with the people who use it.
HELLOmy name is
Vineet
UX · Fractional CTO · Speaker
WordCamp × 20
UX auditsFractional CTOWordPressRelaunchesCore Web VitalsAI searchAI automation
Searchmetricsdkd Internet ServiceVegconomistLeverage EduMemmertWolves SummitHome Music TeachersBrilyantJump.ac
Where the work gets built.
Some Tech Work, and the brands and products under it
V9 StudioStudio
Conversion-led websites for B2B and SaaS teams.
goals.acProduct
SEO and AI-search content desk: research, drafts and WordPress publishing.
chatbot.acProduct
AI conversations on WhatsApp, Instagram, RCS and web chat.
FireMud FMRadio
The online radio I co-founded in 2011. Home of the WP Shoutout show.
What changed.
Results from client work, and what I did
Me, at workFrom my talk slides, data from Google (2017)“1 to 3 seconds: bounce goes up 32%.”
Tech debt cleared, new site live
Stepped in as fractional CTO, cleaned up vegconomist.com, .de and .es, sped up the multisite setup and launched cultivated-x.com.
Fractional CTO, since 2024One server instead of eight
Merged all eight into one WordPress multisite on a single server, so there is one setup to run and maintain.
Fractional CTO, since 2024+80% enquiries
Launched a friendly, photo-led site with V9 Studio and kept the platform running.
Tech Consultant, 2024Tested the idea before building it
Ran 50+ customer interviews, built the WordPress site and turned what we learned into a clickable prototype with the designer.
Lead Dev, 2024–25One site for India, the UAE and the USA
Led the relaunch in India, the UAE and the USA, with content and features adapted to each market.
Project Lead, 2022+50% leads
Led development of the 2025 relaunch with V9 Studio, with cleaner storytelling the in-house team can run.
Lead Dev, 2025Problems I fix.
Your problem, my fix, and where I already did itPeople visit. Nobody gets in touch.
I watch where visitors get confused, slowed down or lost, then rebuild the path to one obvious next step.
How I fix this →- UX audits
- Conversion fixes
- User testing
- Design systems
Where I did itHome Music Teachers
A site built around booking a first lesson. Enquiries up 80%.
Nobody owns your tech, and every vendor says yes.
I step in on your side of the table: one roadmap, a second opinion on every agency quote, and someone who can say no.
How I fix this →- Roadmap
- Vendor reviews
- Due diligence
- Hiring
Where I did itVegconomist
Took over three language sites full of tech debt, cleaned them up and launched cultivated-x.com on solid ground.
You need a relaunch but can’t risk your rankings.
Every URL gets a new home before launch day. I map the redirects, content and tracking first, so launch week is for checking.
How I fix this →- Migrations
- Redirect plans
- SEO parity
- Launch support
Where I did itBrilyant
Relaunched one company site in three markets: India, the UAE and the USA.
Your product is good. Your website doesn’t explain it.
I write the page in the order your customer thinks: their problem, then your product, then one ask.
- Product websites
- Storytelling
- Branding
- Landing pages
Where I did itDiligent
A calm, story-led site that shows one lead being missed, then answered in under a minute, before it asks for a call.
Too many servers, too many bills, too much upkeep.
I find what can be merged, move it onto one solid setup and make it fast, so you pay for and maintain one thing instead of many.
How I fix this →- Hosting & cloud
- Multisite
- Maintenance
- Core Web Vitals
Where I did itLeverage Edu
Eight sites on eight servers, merged into one WordPress multisite on one server. Seven servers and their upkeep are gone.
Your team answers the same questions all day.
I start with the questions you hear most, automate those well, and make sure everything else reaches a person.
How I fix this →- Chatbots
- Workflow automation
- CRM integration
Where I did itchatbot.ac
My own product for AI chat and support automation, run with Some Tech Work.
On stage.
WordCamps since 2016, Europe and Asia20
WordCamp talks since 2016. Solr and AWS first, then Core Web Vitals, and since 2024 the people using the site.
WordCamp Lithuania2025
Build Websites for Humans
WordCamp Verona2025
Making Websites User-Friendly, Not Machine-Friendly
WordCamp Bilbao2025
Turning User Experience into a Growth Engine
WordCamp Vršac2025
Stop Guessing What Users Want
WordCamp Netherlands2024
Turn User Frustration into Fascination
WordCamp Porto2024
Website Optimization: the Good, the Bad & the Ugly
Things I believe.
After 14 years of fixing websites- Users first. Stack second.
- Four pop-ups before the product? Someone chose that in a meeting.
- If marketing needs a ticket to change a headline, the CMS is broken.
- Going from 1 to 3 seconds of load time costs you a third more bounces.
- If a person gets the page in five seconds, Google and ChatGPT will too.
Say
hello.
Bring me the problem. 30 minutes, free. You’ll leave knowing what I’d fix first.
Book a free 30-min call →contact@vineet.de
Not ready to talk? Get a free UX audit of your website →
