Me, at workFrom my talk slides“1 to 3 seconds: bounce goes up 32%.”
I build websitesfor humans.
UX consultant & Fractional CTO. Every tech decision starts with the people who use it.
HELLOmy name is
Vineet
UX · Fractional CTO · Speaker
WordCamp × 20
UX auditsFractional CTOWordPressRelaunchesCore Web VitalsAI searchAI automation
Clarity over clevernessFewer clicksReal users firstCalm interfacesFast is kindAccessible to allEarn trust
What changed.
Results from client work, and what I didMe, at work3 sites fixed, 1 launched
Stepped in as fractional CTO, cleaned up vegconomist.com, .de and .es, sped up the multisite setup and launched cultivated-x.com.
Fractional CTO, since 20248 servers down to 1
Merged all eight into one WordPress multisite on a single server, so there is one setup to run and maintain.
Fractional CTO, since 2024+80% enquiries
Launched a friendly, photo-led site with V9 Studio and kept the platform running.
Tech Consultant, 202450+ interviews
Ran 50+ customer interviews, built the WordPress site and turned what we learned into a clickable prototype with the designer.
Lead Dev, 2024–253 markets, one relaunch
Led the relaunch in India, the UAE and the USA, with content and features adapted to each market.
Project Lead, 2022+50% leads
Led development of the 2025 relaunch with V9 Studio, with cleaner storytelling the in-house team can run.
Lead Dev, 2025Problems I fix.
Your problem, my fix, and where I already did itThe problem
People visit. Nobody gets in touch.
I watch where visitors get confused, slowed down or lost, then rebuild the path to one obvious next step.
- UX audits
- Conversion fixes
- User testing
- Design systems
Where I did itHome Music Teachers
A site built around booking a first lesson. Enquiries up 80%.
The problem
Nobody owns your tech, and every vendor says yes.
I step in on your side of the table: one roadmap, honest reviews of agencies and vendors, and someone who can say no.
- Roadmap
- Vendor reviews
- Due diligence
- Hiring
Where I did itVegconomist
Took over three language sites full of tech debt, cleaned them up and launched cultivated-x.com on solid ground.
The problem
You need a relaunch but can’t risk your rankings.
Every URL gets a new home before launch day. Redirects, content and tracking are planned, not patched afterwards.
- Migrations
- Redirect plans
- SEO parity
- Launch support
Where I did itBrilyant
Relaunched one company site in three markets: India, the UAE and the USA.
The problem
Your product is good. Your website doesn’t explain it.
I tell the story the way your customer lives it: their problem first, then your product, then one clear ask.
- Product websites
- Storytelling
- Branding
- Landing pages
Where I did itDiligent
A calm, story-led site that shows one lead being missed, then answered in under a minute, before it asks for a call.
The problem
Too many servers, too many bills, too much upkeep.
I find what can be merged, move it onto one solid setup and make it fast, so you pay for and maintain one thing instead of many.
- Hosting & cloud
- Multisite
- Maintenance
- Core Web Vitals
Where I did itLeverage Edu
Eight sites on eight servers, merged into one WordPress multisite on one server. Seven servers and their upkeep are gone.
The problem
Your team answers the same questions all day.
I start with the questions you hear most, automate those well, and make sure everything else reaches a person.
- Chatbots
- Workflow automation
- CRM integration
Where I did itchatbot.ac
My own product for AI chat and support automation, run with Some Tech Work.
Where the work gets built.
Some Tech Work, and the brands and products under it
Some Tech Work UG
Tech partner for live B2B sites. We take over the website your leads already run through, fix it and keep it running: WordPress, UX, automation and fractional CTO work.
V9 StudioStudio
Conversion-led websites for B2B and SaaS teams.
goals.acProduct
SEO and AI-search content desk: research, drafts and WordPress publishing.
chatbot.acProduct
AI conversations on WhatsApp, Instagram, RCS and web chat.
FireMud FMRadio
The online radio I co-founded in 2011. Home of the WP Shoutout show.
On stage.
WordCamps since 2016, Europe and Asia20
WordCamp talks. They started with servers. Now they're all about people.
WordCamp Lithuania2025
Build Websites for Humans
WordCamp Verona2025
Making Websites User-Friendly, Not Machine-Friendly
WordCamp Bilbao2025
Turning User Experience into a Growth Engine
WordCamp Vršac2025
Stop Guessing What Users Want
WordCamp Netherlands2024
Turn User Frustration into Fascination
WordCamp Porto2024
Website Optimization: the Good, the Bad & the Ugly
Things I believe.
After 14 years of fixing websites- Users first. Stack second.
- Four pop-ups before the product is a business decision, not a design one.
- If marketing needs a ticket to change a headline, the CMS is broken.
- Fast is a feature. Slow is a leak.
- Write for humans. Machines read along.
Let's talkSay
Say
hello.
Bring me the problem. 30 minutes, free, no pitch. You'll leave with an honest first take.
Book a free 30-min call →contact@vineet.de
Not ready to talk? Get a free UX audit of your website →
