Why this happens.
Most sites are built from the inside out: pick a stack and a template, then fit the content in. Visitors arrive with a question and leave the moment the page makes them work for the answer.
What not to do
[YOU]: the most expensive UX mistake you have seen a client make before calling you.
How I’d approach it
I watch real visitors try to do the one thing your page exists for, write down every hesitation, and fix the path to one obvious next step before touching anything else.
