Rankings belong to specific URLs. Change those URLs without a plan and search engines lose track of your pages, and so do visitors with old links.
Rankings belong to specific URLs. Change those URLs without a plan and search engines lose track of your pages, and so do visitors with old links.
[YOU]: the most expensive relaunch mistake you have seen a client make before calling you.
I map every existing URL to its new home before a single page goes live, plan redirects, content and tracking up front, and check rankings every day for the first weeks after launch.
StudySmarter → Vaia: 100,000+ pages migrated across 6 markets. Searchmetrics: relaunched across 4 markets
A full audit on five pillars: UX, speed, accessibility, SEO and security. You get a ranked fix list and a walkthrough call.
Who delivers it · You → Some Tech Work
Ask for the UX X-Ray →Not if every old URL gets a planned new home before launch. Most ranking loss comes from skipped redirects.
For a site with a few hundred pages, mapping URLs and redirects takes 1–2 weeks before launch. Tens of thousands of pages take longer.
Yes. I led the StudySmarter to Vaia migration of over 100,000 pages across 6 markets, including the redirects and the ranking checks after launch.
Search Console coverage, ranking movement on your money keywords, 404s and crawl errors, checked daily in the first weeks and weekly after.
Bring me the problem. 30 minutes, free, no pitch. You'll leave with an honest first take.
Not ready to talk? Get a free UX audit of your website →
