Problem

Every change needs a developer

When a site is built with one-off custom code instead of real editing blocks, every change becomes a development task, and marketing waits behind the engineering backlog.

This is for you if…

Recognise two of these? Let’s talk
  • A simple headline change needs a developer ticket
  • Marketing is scared to touch the page editor
  • Every custom layout breaks on mobile
  • Content changes take weeks instead of minutes
The diagnosis

Why this happens.

When a site is built with one-off custom code instead of real editing blocks, every change becomes a development task, and marketing waits behind the engineering backlog.

What not to do

[YOU]: the most expensive editor-freedom mistake you have seen a client make before calling you.

How I’d approach it

I learn how your team publishes day to day, then build Gutenberg blocks that can’t break the layout, so marketing ships pages without filing a ticket.

Where I’ve done this.

Real projects, named

StudySmarter: "For Business" block architecture built with ACF and Gutenberg. Searchmetrics: editorial process rebuilt for a non-technical team

The offer.

1 week

UX X-Ray

A full audit on five pillars: UX, speed, accessibility, SEO and security. You get a ranked fix list and a walkthrough call.

Who delivers it · Some Tech Work

Ask for the UX X-Ray →

Questions I get.

Short answers, straight from me
What stops marketing from publishing on its own?

Usually one-off custom templates instead of reusable blocks, so every new page needs a developer to hand-code it.

Do we have to leave WordPress?

Almost never. The fix is better blocks inside WordPress, built with ACF and Gutenberg.

Will editors be able to break the design?

No. Each block has limits built in, so editors can change text, images and order without breaking the page.

Who builds and maintains the blocks?

Some Tech Work builds, documents and supports the block library, so a new hire can start publishing on day one.

← All problems

Let's talk

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hello.

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Vineet smiling after a talk
WordCamp Porto, 2024