Why this happens.
AI assistants quote plain facts from well-structured pages. A homepage written to persuade gives them little to work with. If your facts aren’t stated plainly and marked up, the model has nothing to cite.
What not to do
[YOU]: the most expensive AI-search mistake you have seen a client make before calling you.
How I’d approach it
I check what AI assistants currently say about you, restructure the pages and facts so they can be quoted directly, add schema and an llms.txt, and track mentions over time.
